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About Esaad


We are a loyalty program that offers exclusive privileges, discounts and promotions. This program aims to strengthen Institutional Loyalty and improve quality of life in order to show gratitude for all employees for the service and dedication to their institutions and governmental departments.


The Program Concept


General Directorate of Dubai Police always aims to promote employees Happiness due to its firm belief that employees’ productivity at work is strongly connected to their Happiness, which will in turn be directly reflected on Customers Happiness. Inspired by the vision and ideas of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai about Happiness when His Highness said:
”Happiness and Positivity is a lifestyle and Government Commitment and it is the true spirit that unites the UAE community”.


Building on this vision, we launch ESAAD Card, which is a creative tool to enhance Employees’ Happiness and aims to put a smile on their faces. It aims to improve quality of life and show appreciation to our employees by providing them with the best offers and discounts.


Working Hours



Regular Working Hours

From 7:30 AM till 2:30 PM


After Working Hours

You can send your suggestions and complaints on E-Mail

ESAAD@DUBAIPOLICE.GOV.AE


Our partners from government agencies